What is post-promotion dip period in SAP SCM-IBP-DM - Demand?

SAP Term: post-promotion dip period

• Component: SCM-IBP-DM

• Component Name: Demand

• Description: A time interval after a promotion when a dip in sales occurs.

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• Key Concepts: 
  Post-promotion dip period is a term used in SAP's Demand Planning component of the Supply Chain Management - Integrated Business Planning (SCM-IBP) suite. It refers to the period of time after a promotional event has ended, during which sales tend to dip below the pre-promotion levels. This dip is caused by the fact that customers have already taken advantage of the promotional offer and are no longer buying at the same rate as before. 
  
  How to use it: 
  The post-promotion dip period can be used to help plan for future promotions. By understanding how long it takes for sales to return to pre-promotion levels, companies can better plan for when to launch their next promotion and how long it should last. This helps them maximize their promotional efforts and ensure that they are not overspending on promotions that may not be as effective as expected. 
  
  Tips & Tricks: 
  It is important to keep in mind that the post-promotion dip period is not always consistent. Factors such as the type of promotion, the target audience, and the timing of the promotion can all affect how long it takes for sales to return to pre-promotion levels. Therefore, it is important to monitor sales closely after a promotion ends in order to get an accurate picture of how long it will take for sales to return to normal. 
  
  Related Information: 
  The post-promotion dip period is just one of many factors that companies need to consider when planning promotional campaigns. Other factors include the type of promotion, the target audience, and the timing of the promotion. Additionally, companies should also consider how their promotions will affect their overall marketing strategy and budget.