What is detractor in SAP MOB-APP-SCE - Social Contact Explorer?

SAP Term: detractor

• Component: MOB-APP-SCE

• Component Name: Social Contact Explorer

• Description: A category that includes customers who have selected a score between 0 and 6 in the net promoter scoring range. These are unhappy customers who can damage a brand by giving a negative opinion on a company and its products.

Smart SAP Assistant

• Key Concepts: 
  A detractor is a customer who has had a negative experience with a product or service. In the context of the MOB-APP-SCE Social Contact Explorer, a detractor is a customer who has had a negative experience with the SAP software. 
  
  How to use it: 
  The MOB-APP-SCE Social Contact Explorer allows users to identify and track detractors in order to better understand their experiences and address any issues they may have encountered. This can be done by analyzing customer feedback, surveys, and other data sources. 
  
  Tips & Tricks: 
  It is important to remember that not all detractors are created equal. Some may be more vocal than others, while some may be more likely to leave negative reviews or feedback. It is important to take all of these factors into account when analyzing customer feedback and identifying detractors. 
  
  Related Information: 
  The MOB-APP-SCE Social Contact Explorer can also be used to identify promoters, or customers who have had positive experiences with the SAP software. This can help companies better understand their customer base and tailor their products and services accordingly.