What is detractors' percentage in SAP CEC-MKT-INT - Integration?

SAP Term: detractors' percentage

• Component: CEC-MKT-INT

• Component Name: Integration

• Description: The percentage of customers who have selected lower scores, between 0 and 6, in the net promoter scoring range 0 to 10.

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• Key Concepts: 
  Detractors' percentage is a metric used to measure customer satisfaction with a product or service. It is calculated by taking the number of customers who rate their experience as “very dissatisfied” and dividing it by the total number of customers surveyed. This metric is used to measure customer loyalty and can be used to identify areas of improvement for a product or service. 
  
  How to use it: 
  The CEC-MKT-INT Integration component of SAP allows users to track and analyze customer feedback in order to measure customer satisfaction. Detractors' percentage can be calculated using the CEC-MKT-INT Integration component by taking the number of customers who rate their experience as “very dissatisfied” and dividing it by the total number of customers surveyed. This metric can then be used to identify areas of improvement for a product or service. 
  
  Tips & Tricks: 
  It is important to remember that detractors' percentage is only one metric used to measure customer satisfaction. Other metrics such as Net Promoter Score (NPS) and Customer Effort Score (CES) should also be taken into consideration when measuring customer loyalty. Additionally, it is important to ensure that customer feedback is collected regularly in order to accurately measure customer satisfaction over time. 
  
  Related Information: 
  For more information on how to use the CEC-MKT-INT Integration component of SAP, please refer to the official SAP documentation here: https://help.sap.com/viewer/cec_mkt_int_integration/1HV1-2020-06-17/en-US