What is clienteling in SAP LOD-CRM - Large Enterprise on Demand Customer Relationship Management?

SAP Term: clienteling

• Component: LOD-CRM

• Component Name: Large Enterprise on Demand Customer Relationship Management

• Description: A system that manages customer engagement for retail business processes and encourages customers to patronize stores by providing an exceptional in-store shopping experience, to ensure that they return.

Smart SAP Assistant

• Key Concepts: 
  Clienteling is a customer-centric approach to retailing that uses technology to create personalized experiences for customers. It is a strategy used by retailers to build relationships with customers and increase sales. It involves using customer data to create personalized experiences for customers, such as tailored product recommendations, targeted promotions, and personalized customer service. 
  
  How to use it: 
  SAP’s LOD-CRM Large Enterprise on Demand Customer Relationship Management (CRM) solution enables retailers to use clienteling to build relationships with customers. The solution provides retailers with the tools they need to collect customer data, analyze it, and use it to create personalized experiences for customers. It also provides retailers with the ability to track customer interactions and measure the success of their clienteling efforts. 
  
  Tips & Tricks: 
  When using clienteling, it is important to ensure that customer data is collected and stored securely. Additionally, it is important to ensure that customer data is used responsibly and in accordance with applicable laws and regulations. Finally, it is important to ensure that customer data is used in a way that respects the privacy of customers. 
  
  Related Information: 
  For more information about clienteling and how SAP’s LOD-CRM Large Enterprise on Demand Customer Relationship Management (CRM) solution can help retailers use clienteling effectively, please visit the SAP website at https://www.sap.com/products/crm/customer-engagement-and-commerce/clienteling.html