What is social media influence in SAP LOD-CRM-SEOD - Service OnDemand?

SAP Term: social media influence

• Component: LOD-CRM-SEOD

• Component Name: Service OnDemand

• Description: The inferred level of influence an individual has on social media platforms.

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• Key Concepts: 
  Social media influence is a term used to describe the impact that social media has on customer relationships. It is a measure of how much influence a customer has on their peers and how much they can influence the decisions of others. It is an important factor in customer relationship management (CRM) and is used to help companies better understand their customers and target them with more effective marketing campaigns. 
  
  How to use it: 
  In SAP Service OnDemand, social media influence can be used to measure the impact of customer interactions on social media platforms. This data can be used to identify key influencers and target them with more effective marketing campaigns. Additionally, it can be used to track customer sentiment and engagement levels, as well as to identify potential opportunities for improvement. 
  
  Tips & Tricks: 
  When using social media influence in SAP Service OnDemand, it is important to remember that it is not a one-size-fits-all solution. Different customers will have different levels of influence, so it is important to tailor your campaigns accordingly. Additionally, it is important to remember that social media influence is not a static measure; it can change over time as customers’ preferences and interests evolve. 
  
  Related Information: 
  For more information on using social media influence in SAP Service OnDemand, please refer to the official documentation here: https://help.sap.com/viewer/product/LOD-CRM-SEOD/Cloud/en-US