What is point of engagement in SAP LOD-CRM-C4C - SAP Hybris Cloud for Customer?

SAP Term: point of engagement

• Component: LOD-CRM-C4C

• Component Name: SAP Hybris Cloud for Customer

• Description: The location in a store where products are on display for sale and audit.

Smart SAP Assistant

• Key Concepts: 
  Point of Engagement (POE) is a feature of SAP Hybris Cloud for Customer (C4C) that allows customers to interact with a company through multiple channels, such as web, mobile, and social media. It enables customers to access information and services quickly and easily, while providing companies with the ability to track customer interactions and provide personalized experiences. 
  
  How to use it: 
  To use Point of Engagement, companies must first set up their C4C system. This includes creating customer profiles, setting up customer service channels, and configuring the system to track customer interactions. Once the system is set up, customers can access the company’s services through multiple channels. For example, they can use the web portal to view product information or contact customer service via social media. 
  
  Tips & Tricks: 
  When setting up Point of Engagement, it is important to ensure that all customer service channels are properly configured and that customer profiles are accurate. Additionally, companies should ensure that their customer service team is properly trained on how to use the system and respond to customer inquiries in a timely manner. 
  
  Related Information: 
  For more information on Point of Engagement, please refer to the SAP Hybris Cloud for Customer documentation. Additionally, there are many online resources available that provide tips and best practices for using Point of Engagement.