What is share of shelf in SAP IS-RAO - SAP Retail Activity Optimization?

SAP Term: share of shelf

• Component: IS-RAO

• Component Name: SAP Retail Activity Optimization

• Description: A KPI indicating the percentage of the shelf space taken up by a product in a store.

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• Key Concepts: 
  Share of shelf is a term used in SAP Retail Activity Optimization (IS-RAO) to refer to the amount of shelf space allocated to a particular product or brand. It is calculated by dividing the total shelf space allocated to a product or brand by the total shelf space available in a store. 
  
  How to use it: 
  Share of shelf can be used to measure the success of a product or brand in a particular store. It can also be used to compare the performance of different products or brands in different stores. Additionally, it can be used to identify opportunities for improvement in terms of shelf space allocation. 
  
  Tips & Tricks: 
  When calculating share of shelf, it is important to consider factors such as the size of the store, the number of products available, and the type of product being sold. Additionally, it is important to consider seasonal variations in demand when calculating share of shelf. 
  
  Related Information: 
  Share of shelf is closely related to other metrics such as market share and sales volume. Additionally, it is often used in conjunction with other metrics such as price elasticity and customer satisfaction.