What is promotion planning in SAP IS-R - SAP for Retail?

SAP Term: promotion planning

• Component: IS-R

• Component Name: SAP for Retail

• Description: Retail Transaction which allows the targeted sales quantity for each material on promotion to be planned. This quantity together with the promotion sales price and the quantity conversion factor from the material master are used to calculate the planned business volume and quantity in logistics units.

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• Key Concepts: 
  Promotion planning in IS-R SAP for Retail is a tool used to plan and manage promotional activities. It allows retailers to create and manage promotional campaigns, set up promotional pricing, and track the performance of promotions. It also provides insights into customer behavior and helps retailers optimize their promotional strategies. 
  
  How to use it: 
  Promotion planning in IS-R SAP for Retail can be used to create and manage promotional campaigns. This includes setting up promotional pricing, defining target audiences, and setting up promotional rules. It also allows retailers to track the performance of promotions in real-time, providing insights into customer behavior and helping retailers optimize their promotional strategies. 
  
  Tips & Tricks: 
  When using promotion planning in IS-R SAP for Retail, it is important to ensure that the promotional pricing is set up correctly. Additionally, it is important to define target audiences accurately so that the right customers are targeted with the right promotions. Finally, it is important to track the performance of promotions in real-time so that retailers can make adjustments as needed. 
  
  Related Information: 
  For more information on promotion planning in IS-R SAP for Retail, please refer to the official SAP documentation here: https://help.sap.com/viewer/product/IS_R_SAP_FOR_RETAIL/latest/en-US