What is 'cross selling material' in SAP IS-R - SAP for Retail?

cross selling material - Overview

• Component: IS-R

• Component Name: SAP for Retail

• Description: Retail Offered to customers in addition to merchandise they have already ordered. This includes both accessories for example, a carrying case for a camera and other materials which data mining or other analyses have shown that customers frequently order together.

cross selling material - Details

• 
  Key Concepts: 
  Cross Selling Material is a feature of the IS-R SAP for Retail component that allows retailers to suggest additional items to customers based on their current purchase. This feature helps retailers increase sales by providing customers with additional items that may be of interest to them. 
  
  How to use it: 
  To use Cross Selling Material, retailers must first create a list of items that they want to suggest to customers. This list can be created manually or by using the automated Cross Selling Material feature. Once the list is created, retailers can then assign each item a priority level, which will determine how often it is suggested to customers. 
  
  Tips & Tricks: 
  When creating a list of items for Cross Selling Material, it is important to consider the customer’s needs and interests. For example, if a customer is purchasing a laptop, it may be beneficial to suggest accessories such as a mouse or a laptop bag. Additionally, retailers should also consider the price of the suggested items in order to ensure that they are not overcharging customers. 
  
  Related Information: 
  Cross Selling Material is just one of many features available in the IS-R SAP for Retail component. Other features include inventory management, customer loyalty programs, and point-of-sale systems. Additionally, retailers can also use SAP Analytics Cloud to gain insights into customer behavior and trends