What is cross selling in SAP IS-R - SAP for Retail?

SAP Term: cross selling

• Component: IS-R

• Component Name: SAP for Retail

• Description: Retail A sales practice wherein retailers offer customers additional merchandise to that which they are ordering, in an effort to increase sales volume. This is frequently the case in telephone mail order sales.

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• Key Concepts: 
  Cross selling is a sales technique used in retail stores to encourage customers to purchase additional items related to the item they are already buying. It is a form of upselling, where the customer is offered an item that complements the one they are already buying. In SAP for Retail, cross selling is used to increase sales and profits by offering customers additional items that are related to the item they are already purchasing. 
  
  How to use it: 
  In SAP for Retail, cross selling can be used in several ways. For example, when a customer is purchasing an item, the system can suggest additional items that are related to the item they are buying. This can be done by displaying related items on the checkout screen or by suggesting items in a pop-up window. Additionally, cross selling can be used to suggest items that are related to items that have been previously purchased by the customer. 
  
  Tips & Tricks: 
  When using cross selling in SAP for Retail, it is important to ensure that the suggested items are relevant and appropriate for the customer. Additionally, it is important to ensure that the suggested items are not too expensive or too cheap compared to the item being purchased. Finally, it is important to ensure that the suggested items are not too similar to the item being purchased, as this could lead to confusion and frustration for the customer. 
  
  Related Information: 
  Cross selling is a powerful tool for increasing sales and profits in retail stores. Additionally, it can be used in conjunction with other sales techniques such as upselling and bundling. For more information on how to use cross selling in SAP for Retail, please refer to the official SAP documentation.