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Component: IS-M-AM
Component Name: Advertising Management
Description: Assignment of one or more sub ad specs to a header ad spec. Panorama ads, satellite ads, banner families and alternating banners can be reproduced in linked sub ad specs. Sub ad spec linking defines the type of linking involved and the sequence in which sub ad specs follow the header ad spec.
Key Concepts: Sub ad spec linking is a feature of SAP IS-M-AM Advertising Management that allows users to link multiple advertising specifications together. This feature allows users to create a single, unified advertising specification that can be used for multiple campaigns. This helps to streamline the process of creating and managing advertising campaigns. How to use it: To use sub ad spec linking, users must first create an advertising specification. This can be done by selecting the “Create Advertising Specification” option from the Advertising Management menu. Once the specification is created, users can then link multiple specifications together by selecting the “Link Specifications” option from the same menu. Tips & Tricks: When linking multiple specifications together, it is important to ensure that all of the specifications are compatible with each other. This will help to ensure that all of the campaigns created using the linked specifications will be successful. Additionally, it is important to keep track of which specifications are linked together, as this will help when managing campaigns in the future. Related Information: For more information on sub ad spec linking, please refer to the SAP IS-M-AM Advertising Management documentation. Additionally, there are many online resources available that provide tutorials and tips on how to use this feature effectively.