What is sub ad spec in SAP IS-M-AM - Advertising Management?

SAP Term: sub ad spec

• Component: IS-M-AM

• Component Name: Advertising Management

• Description: Ad spec that consists of individual ad specs and is assigned to an ad or online ad spec. Individual ad specs that are used in panorama ads, multi-pagge ads, satellite ads and alternating banners or banner families can be reproduced in sub ad specs. A sub ad spec is part of a number of linked sub ad specs and is assigned to an ad or online ad spec.

Smart SAP Assistant

• Key Concepts: 
  Sub ad spec is a term used in SAP IS-M-AM Advertising Management. It stands for “substitute advertisement specification” and is used to define the criteria for selecting substitute advertisements when the original advertisement cannot be used. 
  
  How to use it: 
  Sub ad spec is used to define the criteria for selecting substitute advertisements when the original advertisement cannot be used. This includes specifying the type of advertisement, the target audience, and any other relevant criteria. The criteria can be set up in the system and then applied to all advertisements that require a substitute. 
  
  Tips & Tricks: 
  When setting up sub ad spec, it is important to consider the target audience and any other relevant criteria that may affect the selection of a substitute advertisement. This will ensure that the substitute advertisement is appropriate for the target audience and meets all other requirements. 
  
  Related Information: 
  Sub ad spec is part of SAP IS-M-AM Advertising Management, which provides tools for managing advertising campaigns and tracking their performance. Other features of this module include budgeting, scheduling, and reporting.