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Component: IS-M-AM
Component Name: Advertising Management
Description: Structure that describes relationships between content components in terms of statistics. Structures of publications or websites can be reproduced in a statistics content component hierarchy. This allows you to perform statistical evaluations for ads and banners. Statistics content component hierarchies can be created for sales of ads and Internet advertising. You do not need to create this type of hierarchy for sales of commercials, ad inserts and distributions.
Key Concepts: Statistics Content Component Hierarchy is a feature of the IS-M-AM Advertising Management component of SAP. It is a hierarchical structure that allows users to organize and manage their statistical content. This hierarchical structure consists of nodes, which are the individual components of the hierarchy, and links, which connect the nodes together. The hierarchy can be used to store and manage statistical data, such as sales figures, customer demographics, and other relevant information. How to use it: The Statistics Content Component Hierarchy can be used to store and manage statistical data in an organized manner. To use it, users must first create a hierarchy by adding nodes and links. Nodes can be added by selecting the “Add Node” option from the menu bar. Links can be added by selecting the “Add Link” option from the menu bar. Once the hierarchy is created, users can then add statistical data to each node in the hierarchy. Tips & Tricks: When creating a Statistics Content Component Hierarchy, it is important to keep in mind that each node should represent a specific type of statistical data. For example, if you are creating a hierarchy for sales figures, each node should represent a different type of sales figure (e.g., total sales, regional sales, etc.). Additionally, when adding links between nodes, it is important to ensure that they are logically connected. For example, if you are creating a hierarchy for customer demographics, each link should connect two nodes that represent related demographic information (e.g., age and gender). Related Information: For more information on how to use the Statistics Content Component Hierarchy in SAP IS-M-AM Advertising Management component, please refer to the official SAP documentation. Additionally, there are several online tutorials available that provide step-by-step instructions on how to create and manage hierarchies in SAP IS-M-AM Advertising Management component.