What is positioning column format in SAP IS-M-AM - Advertising Management?

SAP Term: positioning column format

• Component: IS-M-AM

• Component Name: Advertising Management

• Description: Page/column format in which an ad is positioned. If an ad is placed in a section, the positioning column format must match the page/column format used to produce sections.

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• Key Concepts: 
  Positioning column format is a feature of SAP IS-M-AM Advertising Management that allows users to create and manage columns of data in a spreadsheet-like format. This feature allows users to quickly and easily organize and analyze data, making it easier to make decisions about advertising campaigns. 
  
  How to use it: 
  To use the positioning column format, users must first create a new column in the spreadsheet. This can be done by clicking the “New Column” button in the toolbar. Once the column is created, users can enter data into it by typing or pasting from another source. The data can then be organized and analyzed using the various features of the positioning column format. 
  
  Tips & Tricks: 
  When creating a new column, it is important to give it a descriptive name so that it is easy to identify later on. Additionally, users should take advantage of the sorting and filtering features of the positioning column format to quickly find and analyze specific data points. 
  
  Related Information: 
  The positioning column format is just one of many features available in SAP IS-M-AM Advertising Management. Other features include budgeting tools, campaign tracking, and reporting capabilities.