What is positive drag product in SAP CA-DDF-RT - Demand Data Foundation for Retail?

SAP Term: positive drag product

• Component: CA-DDF-RT

• Component Name: Demand Data Foundation for Retail

• Description: A product whose sales go up because another product is put on promotion or added to the assortment. The sales of this other product driver product increase, thereby "dragging along" the sales of the positive drag product. This interaction effect is referred to as "product affinity". Example: If hamburger patties are put on promotion, the sales of hamburger rolls might increase as well.

Smart SAP Assistant

• Key Concepts: 
  Positive drag product is a term used in the Demand Data Foundation for Retail (CA-DDF-RT) component of SAP. It refers to a product that has a positive effect on the demand for other products in the same category. For example, if a customer purchases a certain type of product, they may be more likely to purchase other products in the same category. 
  
  How to use it: 
  Positive drag products can be used to identify which products are most likely to increase demand for other products in the same category. This information can be used to create targeted marketing campaigns and promotions that focus on these products. Additionally, it can be used to identify which products should be stocked together in order to maximize sales. 
  
  Tips & Tricks: 
  When using positive drag products, it is important to consider the context of the product. For example, if a customer purchases a certain type of product, they may be more likely to purchase other products in the same category, but this may not always be the case. Additionally, it is important to consider how different types of customers may respond differently to different types of products. 
  
  Related Information: 
  Positive drag products are related to other concepts such as cross-selling and upselling. Cross-selling is when a customer is encouraged to purchase additional related items, while upselling is when a customer is encouraged to purchase an upgraded version of an item they are already interested in. Both of these concepts can be used in conjunction with positive drag products in order to maximize sales and customer satisfaction.