What is 'distribution zone' in SAP IS-M-AM - Advertising Management?

distribution zone - Overview

• Component: IS-M-AM

• Component Name: Advertising Management

• Description: Zone in which advertising media can be sold and delivered with or without a carrying publication. Distribution zones are described independently of the item type by assigning geographical units, zones, truck routes or customer groups to basic booking units of the ad insert and distribution item types.

distribution zone - Details

• 
  Key Concepts: 
  A distribution zone is a geographical area that is used to define the target audience for an advertising campaign in SAP IS-M-AM Advertising Management. It is used to determine the reach of an advertisement and to ensure that the right people are exposed to it. The distribution zone can be defined by country, region, city, or even a specific postal code. 
  
  How to use it: 
  In order to use a distribution zone in SAP IS-M-AM Advertising Management, you must first create a campaign and then define the target audience for the campaign. Once you have done this, you can select the distribution zone for the campaign. You can then specify the geographical area that you want to target with your advertisement. 
  
  Tips & Tricks: 
  When defining a distribution zone for an advertising campaign in SAP IS-M-AM Advertising Management, it is important to consider the size of the area that you are targeting. If you are targeting a large area, it may be more cost effective to use multiple smaller zones rather than one large one. Additionally, it is important to consider the demographics of the area that you are targeting in order to ensure that your advertisement reaches its intended audience. 
  
  Related Information: 
  SAP IS-M-AM Advertising Management also allows you to target specific demographics within a distribution zone. This includes age, gender, income