What is content component in SAP IS-M-AM - Advertising Management?

SAP Term: content component

• Component: IS-M-AM

• Component Name: Advertising Management

• Description: Unit that classifies advertising using business, technical and content criteria. Advertising is usually classified according to type: Ad and Internet advertising is usually classified by business, technical and content criteria. Columns, sections and channels such as Finance, Sport, Auto and Stocks are reproduced in content components for sales, positioning and statistical evaluation. Ad inserts, distributions and commercials are usually classified by content criteria. Content categories such as Auto, Cosmetics or Financial Advertising are reproduced in content components for statistical evaluation. Technical and business content components exist in the system. Content components can be placed in relationship with one another. This process produces content component hierarchies. Structural, price and statistics content components are distinguished in content component hierarchies according to their use.

Smart SAP Assistant

• Key Concepts: 
  Content components are a type of object in the SAP IS-M-AM Advertising Management system. They are used to store and manage content related to advertising campaigns, such as images, videos, text, and other media. Content components are organized into folders and can be shared across multiple campaigns. 
  
  How to use it: 
  Content components can be created in the SAP IS-M-AM Advertising Management system by selecting the “Create Content Component” option from the main menu. Once created, content components can be edited, moved, or deleted. Content components can also be shared with other users or campaigns. 
  
  Tips & Tricks: 
  When creating content components, it is important to ensure that they are properly organized into folders for easy access and retrieval. Additionally, it is important to ensure that all content components are properly labeled so that they can be easily identified and accessed when needed. 
  
  Related Information: 
  For more information on content components in SAP IS-M-AM Advertising Management, please refer to the official SAP documentation. Additionally, there are many online tutorials and resources available that provide step-by-step instructions on how to create and manage content components in SAP IS-M-AM Advertising Management.