What is booking unit content in SAP IS-M-AM - Advertising Management?

SAP Term: booking unit content

• Component: IS-M-AM

• Component Name: Advertising Management

• Description: Assignment of content components to booking units of the ad and online item types. Assigning content components to basic or combined booking units describes structures in publications and websites from a business and/or technical point of view.

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• Key Concepts: 
  Booking unit content is a feature of SAP IS-M-AM Advertising Management. It is used to define the content of a booking unit, which is a unit of advertising space that can be booked by an advertiser. The booking unit content includes information such as the size, type, and duration of the advertisement. 
  
  How to use it: 
  Booking unit content can be created in SAP IS-M-AM Advertising Management by entering the relevant information into the system. This information includes the size, type, and duration of the advertisement. Once this information is entered, it can be used to create a booking unit for an advertiser. 
  
  Tips & Tricks: 
  When creating booking unit content in SAP IS-M-AM Advertising Management, it is important to ensure that all of the relevant information is entered accurately. This will ensure that the booking unit created is accurate and that the advertiser receives the correct advertisement. 
  
  Related Information: 
  Booking units are part of a larger advertising process in SAP IS-M-AM Advertising Management. Other features of this process include creating campaigns, managing bookings, and tracking performance. Understanding how these features work together will help ensure that advertisers receive the best possible service from SAP IS-M-AM Advertising Management.