What is booking unit in SAP IS-M-AM - Advertising Management?

SAP Term: booking unit

• Component: IS-M-AM

• Component Name: Advertising Management

• Description: Generic term for all units used in the system to describe advertising offers in newspapers, magazines, websites or those offered by television and radio stations. The various types of advertising offers are known as item types in the system. The following item types exist: Ad, ad insert, distribution, online, commercial Various item types can be combined in a booking unit. The basic and combined booking unit booking unit types are distinguished in the system. Booking units can be placed in relationship with each other. By doing so, you can produce booking unit hierarchies.

Smart SAP Assistant

• Key Concepts: 
  Booking unit is a term used in SAP IS-M-AM Advertising Management. It is a unit of measure used to define the amount of advertising space that is booked for a particular advertisement. The booking unit is typically defined in terms of the size of the advertisement, such as square inches or centimeters. 
  
  How to use it: 
  Booking units are used to calculate the cost of an advertisement. The cost of an advertisement is determined by multiplying the booking unit by the rate per booking unit. For example, if an advertisement has a booking unit of 10 square inches and a rate per booking unit of $1, then the cost of the advertisement would be $10. 
  
  Tips & Tricks: 
  When calculating the cost of an advertisement, it is important to make sure that the booking unit and rate per booking unit are both accurate. This will ensure that the cost of the advertisement is accurate and that there are no discrepancies between what was expected and what was actually charged. 
  
  Related Information: 
  Booking units are also used to track the amount of advertising space that has been booked for a particular advertisement. This information can be used to determine how much space is available for other advertisements and can help to ensure that all advertisements are given equal consideration.