What is referred customer in SAP FS-BA-AN-PA - Profit Analyzer?

SAP Term: referred customer

• Component: FS-BA-AN-PA

• Component Name: Profit Analyzer

• Description: A customer that on the comparison key date was managed by the customer service unit being analyzed, but is managed by a different customer service unit at the time of analysis.

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• Key Concepts: 
  A referred customer is a customer who has been referred to a business by another customer. In the context of the FS-BA-AN-PA Profit Analyzer component of SAP, referred customers are customers who have been referred to the business by another customer and have been identified as having a higher potential for profitability. 
  
  How to use it: 
  The FS-BA-AN-PA Profit Analyzer component of SAP can be used to identify referred customers and analyze their potential for profitability. This can be done by analyzing customer data such as purchase history, demographics, and other relevant information. The Profit Analyzer can then be used to determine which customers are more likely to be profitable and should be targeted for marketing efforts. 
  
  Tips & Tricks: 
  When using the FS-BA-AN-PA Profit Analyzer component of SAP to identify referred customers, it is important to consider the customer’s purchase history and other relevant information in order to accurately assess their potential for profitability. Additionally, it is important to consider the customer’s demographics in order to ensure that marketing efforts are targeted appropriately. 
  
  Related Information: 
  The FS-BA-AN-PA Profit Analyzer component of SAP can also be used to analyze customer data in order to identify opportunities for cross-selling and upselling. Additionally, the Profit Analyzer can be used to identify customers who are likely to churn and should be targeted for retention efforts.