What is 'referral source' in SAP CEC-MKT-DM-CE - Contact Engagement?

referral source - Overview

• Component: CEC-MKT-DM-CE

• Component Name: Contact Engagement

• Description: The source through which a user was referred to a web site.

referral source - Details

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  Key Concepts: 
  Referral source is a term used in the Contact Engagement Center (CEC) component of SAP. It is a way to track the source of a customer contact, such as a website, email, or phone call. This information can be used to better understand customer behavior and preferences. 
  
  How to use it: 
  Referral source can be tracked in the CEC component of SAP. When a customer contacts your business, you can enter the referral source into the system. This will allow you to track and analyze customer behavior and preferences over time. 
  
  Tips & Tricks: 
  It is important to accurately track referral sources in order to get the most out of the data. Make sure that all customer contacts are accurately recorded with the correct referral source. 
  
  Related Information: 
  Referral source is just one of many features available in the CEC component of SAP. Other features include contact management, customer segmentation, and analytics.