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Component: CRM
Component Name: Customer Relationship Management
Description: the default partner, when there is more than one partner specified for a particular partner function. For example, if the Smith Company has three possible payers, one of them is marked as the standard partner for this function.
Key Concepts: Standard partner is a term used in SAP Customer Relationship Management (CRM) to refer to a partner that is assigned to a customer. This partner is responsible for providing services and support to the customer. The standard partner can be an individual or an organization, such as a vendor or supplier. How to use it: In SAP CRM, the standard partner is assigned to a customer when the customer is created. This partner can then be used for various tasks, such as providing services and support, managing orders, and tracking customer interactions. The standard partner can also be changed at any time if needed. Tips & Tricks: When assigning a standard partner to a customer, it is important to ensure that the partner has the necessary skills and resources to provide the required services and support. It is also important to ensure that the partner has access to the necessary information and tools needed to effectively manage the customer relationship. Related Information: The standard partner concept is closely related to other concepts in SAP CRM, such as account teams and contact persons. Account teams are responsible for managing customer relationships, while contact persons are responsible for providing direct customer service. Both of these concepts are closely related to the standard partner concept.