What is partner function in SAP CRM - Customer Relationship Management?

SAP Term: partner function

• Component: CRM

• Component Name: Customer Relationship Management

• Description: A term, such as "sold-to party" or "payer", that describes a person or organization with whom you do business. In transactions, such as sales or service orders, partner functions are carried out by business partners that you have entered in the system. The system includes predefined partner functions, and you can also define your own in Customizing for Partner Processing.

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• Key Concepts: 
  Partner function is a feature in SAP Customer Relationship Management (CRM) that allows users to assign different roles to different partners in a business relationship. It enables users to define the roles of each partner in the relationship, such as customer, supplier, or service provider. This feature helps users to manage their business relationships more effectively. 
  
  How to use it: 
  To use the partner function in SAP CRM, users must first create a partner profile for each partner in the relationship. This profile includes information such as the partner’s name, address, and contact information. Once the profiles are created, users can assign different roles to each partner. For example, a customer may be assigned the role of “customer” while a supplier may be assigned the role of “supplier”. 
  
  Tips & Tricks: 
  When creating partner profiles, it is important to ensure that all relevant information is included. This will help ensure that all partners are properly identified and their roles are accurately assigned. Additionally, it is important to keep the profiles up-to-date as business relationships change over time. 
  
  Related Information: 
  The partner function in SAP CRM is closely related to other features such as account management and contact management. These features enable users to manage their business relationships more effectively by providing them with detailed information about their partners and contacts. Additionally, SAP CRM also provides features such as lead management and opportunity management which can help users identify potential customers and track sales opportunities.