What is main partner in SAP CRM - Customer Relationship Management?

SAP Term: main partner

• Component: CRM

• Component Name: Customer Relationship Management

• Description: The leading partner in a transaction, such as the sold-to party in a sales order, or the activity partner in an activity. The main partner is usually the first partner entered, and the transaction is not possible without this partner. Some logical processes, such as determination of organizational data, are based on the main partner's master data.

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• Key Concepts: 
  A main partner is a partner in the SAP CRM Customer Relationship Management system that is responsible for managing the customer relationship. This partner is typically the primary contact for the customer and is responsible for managing all aspects of the customer relationship, including sales, service, and support. 
  
  How to use it: 
  The main partner in SAP CRM is responsible for managing the customer relationship. This includes managing sales, service, and support activities. The main partner can also be used to track customer interactions and activities, as well as to provide insights into customer behavior. 
  
  Tips & Tricks: 
  When setting up a main partner in SAP CRM, it is important to ensure that the partner has access to all relevant customer information. This includes contact information, account history, and any other relevant data. Additionally, it is important to ensure that the main partner has access to all relevant customer documents and records. 
  
  Related Information: 
  The main partner in SAP CRM can be used in conjunction with other partners in order to provide a comprehensive view of the customer relationship. Additionally, the main partner can be used to track customer interactions and activities across multiple channels, such as email, phone, and social media.