1. SAP Glossary
  2. Customer Relationship Management
  3. hard bounce


What is hard bounce in SAP CRM - Customer Relationship Management?


SAP Term: hard bounce

  • Component: CRM

  • Component Name: Customer Relationship Management

  • Description: A notification about an email, that was sent but could not be delivered because of permanent problems, such as an incorrect recipient address.


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  • Key Concepts:
    Hard bounce is a term used in CRM Customer Relationship Management to describe an email that has been rejected by the recipient's mail server. This usually happens when the email address is invalid or no longer in use.
    
    How to use it:
    When sending emails through CRM Customer Relationship Management, it is important to keep track of hard bounces. This will help you identify invalid email addresses and remove them from your contact list. Additionally, you can use hard bounce data to improve your email campaigns by targeting valid contacts more effectively.
    
    Tips & Tricks:
    It is important to monitor hard bounces regularly and take action when necessary. You should also consider using an email validation service to ensure that all of your contacts have valid email addresses.
    
    Related Information:
    Hard bounce is just one of many terms used in CRM Customer Relationship Management. Other terms include soft bounce, open rate, click-through rate, and unsubscribe rate. Understanding these terms can help you better manage your customer relationships and improve your email campaigns.
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