What is 'hard bounce' in SAP CEC-MKT-MEM - Campaign Content Management?

hard bounce - Overview

• Component: CEC-MKT-MEM

• Component Name: Campaign Content Management

• Description: A notification about an email, that was sent but could not be delivered because of permanent problems, such as an incorrect recipient address.

hard bounce - Details

• 
  Key Concepts: 
  Hard bounce is a term used in email marketing to describe an email that has been returned to the sender due to an invalid or non-existent email address. This type of bounce is usually caused by a typo in the recipient's email address, or because the recipient's mailbox is full.
  
  How to use it: 
  When sending out emails, it is important to keep track of hard bounces. This can be done by using an email service provider that provides analytics and reporting on hard bounces. This will help you identify any invalid or non-existent email addresses and take corrective action.
  
  Tips & Tricks: 
  It is important to keep your email list up-to-date and remove any invalid or non-existent email addresses. This will help reduce the number of hard bounces and ensure that your emails are reaching their intended recipients.
  
  Related Information: 
  Hard bounces are just one type of bounce that can occur when sending out emails. Other types of bounces include soft bounces, which occur when an email is returned due to a temporary issue such as a full mailbox, and blocked bounces, which occur when an email is blocked by the recipient's server.