What is followed user in SAP CRM - Customer Relationship Management?

SAP Term: followed user

• Component: CRM

• Component Name: Customer Relationship Management

• Description: A person or organization that whose activities a social media user is following in social media, for example, a Twitter follower or a Facebookfriend.

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• Key Concepts: 
  A followed user in SAP CRM Customer Relationship Management is a user who is assigned to a customer or contact. This user is responsible for managing the customer’s account and providing customer service. The followed user is the main point of contact for the customer and is responsible for all communication with the customer.
  
  How to use it: 
  To assign a followed user to a customer or contact in SAP CRM, go to the customer or contact record and select the “Followed User” field. Enter the name of the user you want to assign as the followed user. Once you have saved the record, the followed user will be responsible for all communication with that customer or contact.
  
  Tips & Tricks: 
  When assigning a followed user to a customer or contact, make sure that you select someone who is knowledgeable about the customer’s needs and can provide excellent customer service. It is also important to ensure that the followed user has access to all of the necessary information about the customer so that they can provide timely and accurate responses.
  
  Related Information: 
  The followed user in SAP CRM is similar to an account manager in other CRM systems. It is important to note that a followed user can be assigned to multiple customers or contacts, but each customer or contact must have their own unique followed user assigned to them.