What is customer management in SAP CRM-MOM - MarketSet Order Management?

SAP Term: customer management

• Component: CRM-MOM

• Component Name: MarketSet Order Management

• Description: Management of marketplace customers.

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• Key Concepts: 
  Customer management is a component of the CRM-MOM MarketSet Order Management system. It is a tool used to manage customer relationships, including sales, marketing, and customer service activities. It helps businesses to better understand their customers and their needs, and to provide better customer service. 
  
  How to use it: 
  The customer management component of the CRM-MOM MarketSet Order Management system can be used to manage customer relationships. It allows businesses to track customer information, such as contact details, purchase history, and preferences. It also allows businesses to create and manage customer profiles, which can be used to target specific customers with tailored offers and promotions. 
  
  Tips & Tricks: 
  When using the customer management component of the CRM-MOM MarketSet Order Management system, it is important to ensure that customer data is kept up-to-date and accurate. This will help businesses to better understand their customers and provide them with more personalized services. Additionally, businesses should use the customer profiles created in the system to target specific customers with tailored offers and promotions. 
  
  Related Information: 
  The customer management component of the CRM-MOM MarketSet Order Management system is part of a larger suite of tools designed to help businesses manage their customer relationships. Other components include sales force automation, marketing automation, and customer service automation. Additionally, there are a variety of third-party tools available that can be used in conjunction with the CRM-MOM MarketSet Order Management system to further enhance customer management capabilities.