What is Customer Master Data in SAP BV-CRM - Brand Voice - Customer Relationship Management?

SAP Term: Customer Master Data

• Component: BV-CRM

• Component Name: Brand Voice - Customer Relationship Management

• Description: An individual cloud service, available through a common API, available as part of the SAP Customer Experience portfolio. This service keeps customer data up-to-date in SAP Customer Experience solutions, in SAP S/4HANA, and in other applications through the ecosystem.

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• Key Concepts: 
  Customer Master Data is a set of information about a customer that is stored in the SAP system. This data includes customer name, address, contact information, and other relevant details. It is used to identify customers and track their interactions with the company. 
  
  How to use it: 
  Customer Master Data can be used to create customer profiles, track customer interactions, and manage customer relationships. It can also be used to generate reports and analyze customer data. 
  
  Tips & Tricks: 
  It is important to keep Customer Master Data up-to-date in order to ensure accuracy and efficiency. Regularly review and update customer information as needed. 
  
  Related Information: 
  Customer Master Data is part of the BV-CRM Brand Voice - Customer Relationship Management component of SAP. Other components include Sales & Distribution, Materials Management, and Financial Accounting.