What is text qualifier in SAP CRM-MKT - Marketing?

SAP Term: text qualifier

• Component: CRM-MKT

• Component Name: Marketing

• Description: A character in a file that prevents the executing program from interpreting the following character as a function character. The masked function character thus acts as a normal character without a function. The file cannot contain a text qualifier as a character without this function.

Smart SAP Assistant

• Key Concepts: 
  Text qualifier is a feature in SAP CRM-MKT Marketing that allows users to define a character or set of characters to be used as a delimiter for text fields. This delimiter is used to separate the text into individual words or phrases, making it easier to search and analyze the data. 
  
  How to use it: 
  To use text qualifier, users must first define the character or set of characters that will be used as the delimiter. This can be done in the Text Qualifier field in the CRM-MKT Marketing settings. Once this is done, users can then enter text into the text field and the delimiter will automatically separate the text into individual words or phrases. 
  
  Tips & Tricks: 
  When defining a text qualifier, it is important to choose a character or set of characters that will not appear in the text itself. This will ensure that the delimiter does not interfere with the data being analyzed. Additionally, it is important to make sure that all text fields are using the same delimiter so that data can be accurately compared across different fields. 
  
  Related Information: 
  For more information on using text qualifiers in SAP CRM-MKT Marketing, please refer to the official SAP documentation. Additionally, there are many online tutorials and resources available that provide step-by-step instructions on how to use this feature.