What is 'sell-in' in SAP CRM-MKT - Marketing?

sell-in - Overview

• Component: CRM-MKT

• Component Name: Marketing

• Description: A TPM process that details the consent of agreements after negotiation: The key account manager introduces planning to the retail buyer and creates sales orders by arrangement.

sell-in - Details

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  Key Concepts: 
  Sell-in is a term used in the SAP CRM-MKT Marketing component to describe the process of selling products to a customer. It involves the transfer of ownership of goods from the seller to the buyer, and is usually done through a sales order. 
  
  How to use it: 
  In SAP CRM-MKT Marketing, sell-in is used to track and manage the sales process from start to finish. It includes creating a sales order, entering customer information, and tracking the delivery of goods. The system also allows users to track customer interactions, such as emails and phone calls, as well as any discounts or promotions that may be offered. 
  
  Tips & Tricks: 
  When creating a sales order in SAP CRM-MKT Marketing, it is important to ensure that all relevant information is entered accurately. This includes customer details, product details, payment terms, and delivery information. Additionally, it is important to keep track of any discounts or promotions that may be offered to customers. 
  
  Related Information: 
  Sell-in is closely related to sell-out, which is the process of selling products directly to consumers. Additionally, SAP CRM-MKT Marketing also offers other features such as pricing management and customer segmentation.