What is sell-in in SAP CRM-MKT-MPL-CBP - Customer Business Planning?

SAP Term: sell-in

• Component: CRM-MKT-MPL-CBP

• Component Name: Customer Business Planning

• Description: Process by which the manufacturer sells to the retailer.

Smart SAP Assistant

• Key Concepts: 
  Sell-in is a term used in the Customer Business Planning (CBP) component of SAP's CRM-MKT-MPL suite. It refers to the process of selling products to a customer, typically a retailer or distributor. The goal of sell-in is to increase the customer's inventory of the product, which will then be sold to end consumers. 
  
  How to use it: 
  Sell-in is typically done through a sales representative, who will negotiate with the customer on the terms of the sale. This includes the quantity of products to be sold, the price, and any other conditions that may be necessary. Once an agreement is reached, the sales representative will enter the details into SAP's CBP system, which will then generate an order for the customer. 
  
  Tips & Tricks: 
  When negotiating with customers for sell-in, it is important to keep in mind their needs and preferences. This includes understanding their target market and what type of product they are looking for. Additionally, it is important to be aware of any discounts or promotions that may be available in order to make the sale more attractive. 
  
  Related Information: 
  Sell-in is closely related to sell-through, which refers to the process of selling products directly to end consumers. Additionally, SAP's CBP component also includes features such as demand forecasting and inventory management that can help optimize sell-in processes.