What is retail execution in SAP CRM-MKT - Marketing?

SAP Term: retail execution

• Component: CRM-MKT

• Component Name: Marketing

• Description: A TPM process that details the execution of the complete logistical process in connection with a trade promotion.

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• Key Concepts: 
  Retail Execution is a component of SAP CRM-MKT Marketing that enables companies to manage their retail operations. It provides tools to plan, execute, and monitor activities in the retail environment. It also helps to ensure that the company’s products are properly displayed and promoted in the retail environment. 
  
  How to use it: 
  Retail Execution can be used to plan and execute activities such as product launches, promotions, and campaigns. It also provides tools to monitor the performance of activities in the retail environment. This includes tracking sales, customer feedback, and other metrics. Additionally, it can be used to manage inventory levels and ensure that products are properly displayed and promoted in the retail environment. 
  
  Tips & Tricks: 
  When using Retail Execution, it is important to ensure that all activities are properly planned and executed. This includes setting clear goals and objectives for each activity, as well as monitoring performance throughout the process. Additionally, it is important to ensure that products are properly displayed and promoted in the retail environment. 
  
  Related Information: 
  Retail Execution is part of SAP CRM-MKT Marketing, which also includes other components such as Customer Relationship Management (CRM), Sales & Distribution (SD), and Product Lifecycle Management (PLM). Additionally, Retail Execution can be integrated with other SAP solutions such as SAP ERP and SAP HANA.