1. SAP Glossary
  2. Marketing
  3. profile set


What is profile set in SAP CRM-MKT - Marketing?


SAP Term: profile set

  • Component: CRM-MKT

  • Component Name: Marketing

  • Description: A group of related marketing profiles and/or target groups that were modeled together or which are to be interpreted together, for example because they are all connected to one marketing campaign.


Smart SAP Assistant

  • Key Concepts: 
    A profile set is a collection of profiles in SAP CRM-MKT Marketing. It is used to define the characteristics of a target group, such as age, gender, location, and interests. The profile set can be used to create targeted campaigns and segment customers into different groups. 
    
    How to use it: 
    To create a profile set in SAP CRM-MKT Marketing, first select the target group you want to create the profile set for. Then, define the characteristics of the target group by selecting the relevant profiles. Finally, save the profile set and assign it to a campaign or segmentation. 
    
    Tips & Tricks: 
    When creating a profile set, it is important to consider the characteristics of the target group and select profiles that accurately reflect them. Additionally, it is important to regularly review and update the profile set to ensure that it remains relevant and up-to-date. 
    
    Related Information: 
    For more information on creating profile sets in SAP CRM-MKT Marketing, please refer to the official SAP documentation here: https://help.sap.com/viewer/product/CRM_MKT/7.0/en-US/f3d8f9a2b6c14e8a9f3d7c2b5f9e4d1a.html
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