What is profile streaming in SAP CEC-MKT - SAP Marketing?

SAP Term: profile streaming

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A method to view marketing contacts and interactions over time for different time periods.

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• Key Concepts: 
  Profile streaming is a feature of SAP Marketing Cloud that allows users to create and manage customer profiles. It enables users to segment customers into different groups based on their preferences, interests, and behaviors. This helps marketers target the right customers with the right messages. 
  
  How to use it: 
  To use profile streaming, users must first create customer profiles. This can be done by manually entering customer data or by importing data from external sources. Once the profiles are created, users can segment customers into different groups based on their preferences, interests, and behaviors. This helps marketers target the right customers with the right messages. 
  
  Tips & Tricks: 
  When creating customer profiles, it is important to ensure that the data is accurate and up-to-date. This will help ensure that the customer segments are accurate and that marketers are targeting the right customers with the right messages. Additionally, it is important to regularly review and update customer profiles to ensure that they remain accurate and up-to-date. 
  
  Related Information: 
  SAP Marketing Cloud also offers other features such as campaign management, lead management, and analytics. These features can be used in conjunction with profile streaming to help marketers better understand their customers and target them with the right messages.