What is post-evaluation in SAP CRM-MKT - Marketing?

SAP Term: post-evaluation

• Component: CRM-MKT

• Component Name: Marketing

• Description: Analysis of results and comparison of planned/actual values in a trade promotion at the end of a process cycle.

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• Key Concepts: 
  Post-evaluation is a process in SAP CRM-MKT Marketing that allows users to measure the success of their marketing campaigns. It involves analyzing the data collected from the campaign and determining how effective it was in achieving its goals. This process helps marketers to identify areas of improvement and make adjustments to their campaigns for better results. 
  
  How to use it: 
  Post-evaluation in SAP CRM-MKT Marketing can be done by accessing the campaign data and analyzing it. This data can include customer responses, sales figures, and other metrics that can be used to measure the success of the campaign. Once the data is analyzed, marketers can then make adjustments to their campaigns based on the results of the post-evaluation. 
  
  Tips & Tricks: 
  When conducting post-evaluation in SAP CRM-MKT Marketing, it is important to focus on the key metrics that are most relevant to your campaign goals. This will help you identify areas of improvement and make adjustments accordingly. Additionally, it is important to keep track of changes made to your campaigns over time so that you can measure their effectiveness. 
  
  Related Information: 
  Post-evaluation is an important part of any marketing campaign and should be done regularly in order to ensure that campaigns are successful. Additionally, post-evaluation can be used in conjunction with other marketing tools such as A/B testing and customer segmentation in order to maximize the effectiveness of campaigns.