What is planning scope in SAP CRM-MKT - Marketing?

SAP Term: planning scope

• Component: CRM-MKT

• Component Name: Marketing

• Description: A list of all the marketing projects relevant for the planning done in a scenario set. The planning scope contains all of the marketing projects used in all of the scenarios in a scenario set, plus any marketing projects that you want to consider, but are not currently using in any scenarios.

Smart SAP Assistant

• Key Concepts: 
  Planning scope in SAP CRM-MKT Marketing Planning is a tool that allows users to define the scope of their marketing plans. It enables users to define the target audience, budget, and timeframe for their marketing activities. The planning scope also allows users to set up different levels of planning, such as strategic, tactical, and operational. 
  
  How to use it: 
  To use the planning scope in SAP CRM-MKT Marketing Planning, users must first define the target audience for their marketing activities. This can be done by selecting a customer segment or by creating a new segment. Once the target audience is defined, users can then set up the budget and timeframe for their marketing activities. Finally, users can set up different levels of planning, such as strategic, tactical, and operational. 
  
  Tips & Tricks: 
  When setting up the planning scope in SAP CRM-MKT Marketing Planning, it is important to consider the target audience and budget carefully. This will ensure that the marketing activities are tailored to the target audience and that the budget is allocated appropriately. Additionally, it is important to consider the different levels of planning when setting up the planning scope. This will ensure that all aspects of the marketing plan are taken into account. 
  
  Related Information: 
  For more information on using the planning scope in SAP CRM-MKT Marketing Planning, please refer to the official SAP documentation. Additionally, there are many online resources available that provide tips and tricks for using this tool effectively.