What is 'planning scope' in SAP CEC-MKT-PLN - Planning for Marketing?

planning scope - Overview

• Component: CEC-MKT-PLN

• Component Name: Planning for Marketing

• Description: A definition of the values for which budget planning is performed. A planning scope is defined by the dimensions of a planning model, such as brand or market, marketing area, and a planning year.

planning scope - Details

• 
  Key Concepts: 
  Planning scope is a component of the SAP CEC-MKT-PLN Planning for Marketing module. It is used to define the scope of a marketing plan, including the target market, budget, and timeline. It also allows users to create and manage marketing plans, track progress, and analyze results.
  
  How to use it: 
  To use the planning scope component of SAP CEC-MKT-PLN Planning for Marketing, users must first define the scope of their marketing plan. This includes selecting a target market, setting a budget, and establishing a timeline. Once these parameters are set, users can create and manage marketing plans, track progress, and analyze results.
  
  Tips & Tricks: 
  When creating a marketing plan with the planning scope component of SAP CEC-MKT-PLN Planning for Marketing, it is important to be realistic about the budget and timeline. It is also important to consider the target market carefully and ensure that the plan is tailored to their needs.
  
  Related Information: 
  The planning scope component of SAP CEC-MKT-PLN Planning for Marketing is closely related to other components such as budgeting and forecasting, customer segmentation, and campaign management. Understanding how these components work together can help users create more effective marketing plans.