What is personalized mail in SAP CRM-MKT - Marketing?

SAP Term: personalized mail

• Component: CRM-MKT

• Component Name: Marketing

• Description: A practice in direct marketing where a certain target group is personally contacted by by letter, fax, text message or e-mail. Personalized e-mails can also be sent by external agencies. These receive files with the extracted customer data and send personalized e-mails on the basis of this data.

Smart SAP Assistant

• Key Concepts: 
  Personalized mail is a feature of the SAP CRM-MKT Marketing component that allows users to create and send personalized emails to customers. It enables users to customize emails with customer-specific information, such as name, address, and product preferences. This helps to create a more personalized customer experience and increase customer engagement.
  
  How to use it: 
  To use the personalized mail feature, users must first create a template for the email. This template should include all of the necessary customer information, such as name, address, and product preferences. Once the template is created, users can then customize the email for each individual customer by adding their specific information. Finally, users can send the personalized email to the customer. 
  
  Tips & Tricks: 
  When creating a personalized mail template, it is important to make sure that all of the necessary customer information is included. This will ensure that each customer receives an email that is tailored specifically to them. Additionally, it is important to make sure that the template is easy to read and understand so that customers can quickly find the information they need. 
  
  Related Information: 
  The personalized mail feature is part of the SAP CRM-MKT Marketing component. Other features of this component include lead management, campaign management, and analytics. Additionally, there are other tools available for creating personalized emails, such as MailChimp and Constant Contact.