What is personalized product recommendation in SAP CRM-ISA - Internet Sales?

SAP Term: personalized product recommendation

• Component: CRM-ISA

• Component Name: Internet Sales

• Description: Products, determined using the customer profile, which are recommended to a customer in the Web Shop since it is expected that they will be of interest to this customer.

Smart SAP Assistant

• Key Concepts: 
  Personalized product recommendation is a feature of the CRM-ISA Internet Sales component of SAP. It allows customers to receive tailored product recommendations based on their individual preferences and past purchases. This helps to increase customer satisfaction and loyalty, as well as boost sales. 
  
  How to Use It: 
  To use personalized product recommendation, customers must first create an account with the company. Once they have done this, they can provide information about their preferences and past purchases. This data is then used to generate tailored product recommendations for the customer. 
  
  Tips & Tricks: 
  It is important to ensure that customers are provided with accurate and up-to-date product recommendations. To do this, it is important to regularly update customer data and preferences. Additionally, it is important to ensure that customers are provided with relevant product recommendations that match their individual needs and interests. 
  
  Related Information: 
  Personalized product recommendation is just one of the features of the CRM-ISA Internet Sales component of SAP. Other features include customer segmentation, order management, and analytics. Additionally, SAP offers a range of other products and services that can help businesses improve their customer experience and increase sales.