What is link tracking in SAP CRM-MKT - Marketing?

SAP Term: link tracking

• Component: CRM-MKT

• Component Name: Marketing

• Description: A procedure for evaluating links that have been clicked on in marketing emails. If you activate link tracking, you can track which links have been clicked on the most, and which ones have not been clicked on so often.

Smart SAP Assistant

• Key Concepts: 
  Link tracking is a feature of the SAP CRM-MKT Marketing component that allows users to track the performance of links in emails, SMS messages, and other digital marketing campaigns. It provides detailed insights into how customers interact with links, such as how many times they clicked on a link, which links they clicked on, and how long they stayed on the page. This data can be used to optimize campaigns and improve customer engagement.
  
  How to use it: 
  Link tracking can be enabled in the SAP CRM-MKT Marketing component by selecting the “Enable Link Tracking” option in the campaign settings. Once enabled, users can view detailed analytics for each link in their campaigns. This data can be used to identify which links are performing well and which need to be improved.
  
  Tips & Tricks: 
  When using link tracking, it is important to ensure that all links are properly tagged with the correct parameters. This will ensure that the data collected is accurate and can be used to make informed decisions about campaigns. Additionally, it is important to regularly review the data collected from link tracking to identify any areas of improvement.
  
  Related Information: 
  For more information about link tracking in SAP CRM-MKT Marketing, please refer to the official documentation available on the SAP website. Additionally, there are many online resources available that provide tips and best practices for using link tracking effectively.