What is link tracking in SAP CEC-EMA - SAP Emarsys?

SAP Term: link tracking

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: The process of tracking the recipient's click on a URL in an SMS message and pushing it to the open-data platform. You can use this data for segmenting and exporting, and it is available as a report in the reporting tab.

Smart SAP Assistant

• Key Concepts: 
  Link tracking is a feature of the CEC-EMA SAP Emarsys platform that allows users to track the performance of links sent in emails. It provides detailed information about how many people clicked on the link, when they clicked it, and which device they used. This data can be used to measure the success of email campaigns and optimize future campaigns. 
  
  How to use it: 
  Link tracking can be enabled in the CEC-EMA SAP Emarsys platform by selecting the “Enable Link Tracking” option in the settings menu. Once enabled, all links sent in emails will be tracked automatically. The performance data can then be accessed from the “Link Tracking” tab in the analytics section. 
  
  Tips & Tricks: 
  It is important to ensure that link tracking is enabled before sending out any emails, as it cannot be enabled retroactively. Additionally, it is recommended to use short and descriptive link names when creating links, as this will make it easier to identify them in the analytics section. 
  
  Related Information: 
  Link tracking is just one of many features available in the CEC-EMA SAP Emarsys platform. Other features include automated email campaigns, segmentation, and A/B testing. For more information about these features, please visit the CEC-EMA SAP Emarsys website.