What is 'interaction object' in SAP CRM-MKT - Marketing?

interaction object - Overview

• Component: CRM-MKT

• Component Name: Marketing

• Description: The interaction object logs an inbound and outbound customer contact that is not created as an activity of the "contact" type. The interaction object contains the following information: Recipient and if required recipient organization in B2B scenario Date sent Associated campaign Actual text of the text message/e-mail/letter/fax

interaction object - Details

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  Key Concepts: 
  Interaction objects are used in SAP CRM-MKT Marketing to store and manage customer interactions. They are used to store information about customer interactions, such as contact details, communication history, and other relevant data. Interaction objects are also used to track customer activities and provide insights into customer behavior. 
  
  How to use it: 
  Interaction objects can be created in SAP CRM-MKT Marketing by entering the necessary information about the customer interaction. This includes contact details, communication history, and other relevant data. Once the interaction object is created, it can be used to track customer activities and provide insights into customer behavior. 
  
  Tips & Tricks: 
  When creating an interaction object, it is important to ensure that all relevant information is entered accurately. This will help ensure that the data stored in the interaction object is accurate and up-to-date. Additionally, it is important to regularly review the data stored in the interaction object to ensure that it is still relevant and up-to-date. 
  
  Related Information: 
  For more information on interaction objects in SAP CRM-MKT Marketing, please refer to the official SAP documentation. Additionally, there are a number of online resources available that provide detailed tutorials on how to use interaction objects in SAP CRM-MKT Marketing.