What is digital asset management in SAP CRM-MKT - Marketing?

SAP Term: digital asset management

• Component: CRM-MKT

• Component Name: Marketing

• Description: Describes the management of digital assets.

Smart SAP Assistant

• Key Concepts: 
  Digital asset management (DAM) is a system used to store, organize, and manage digital assets such as images, videos, audio files, and documents. It is used to streamline the process of creating, sharing, and managing digital content. DAM is a component of SAP's CRM-MKT Marketing suite.
  
  How to use it: 
  DAM can be used to store digital assets in a centralized repository. This makes it easier to access and share digital content across multiple departments and teams. It also allows users to easily search for specific assets using keywords or tags. Additionally, DAM can be used to track usage of digital assets and ensure that they are being used in accordance with copyright laws.
  
  Tips & Tricks: 
  When using DAM, it is important to ensure that all digital assets are properly tagged with relevant keywords or phrases. This will make it easier for users to find the assets they need quickly and efficiently. Additionally, it is important to regularly review the usage of digital assets to ensure that they are being used in accordance with copyright laws.
  
  Related Information: 
  SAP's CRM-MKT Marketing suite also includes other components such as customer relationship management (CRM), marketing automation, and analytics. These components can be used together with DAM to create a comprehensive marketing strategy. Additionally, SAP offers a range of services and support for DAM users, including training and consulting services.