What is digital asset in SAP CRM-MKT - Marketing?

SAP Term: digital asset

• Component: CRM-MKT

• Component Name: Marketing

• Description: A media file with specified usage rights.

Smart SAP Assistant

• Key Concepts: 
  A digital asset is a type of asset that exists in a digital form. It can be anything from a website, to a video, to an image, to a piece of software. Digital assets are used in many different industries, including marketing. In the context of SAP CRM-MKT Marketing, digital assets are used to create and manage marketing campaigns. 
  
  How to use it: 
  In SAP CRM-MKT Marketing, digital assets can be used to create and manage marketing campaigns. This includes creating and managing content such as images, videos, and other digital assets. Additionally, digital assets can be used to track customer engagement with campaigns and measure the success of campaigns. 
  
  Tips & Tricks: 
  When creating and managing digital assets for marketing campaigns, it is important to ensure that the assets are optimized for the target audience. Additionally, it is important to ensure that the assets are properly tagged and organized so that they can be easily found and accessed when needed. 
  
  Related Information: 
  Digital assets are also used in other areas of SAP such as SAP ERP and SAP HANA. Additionally, there are many tools available for managing digital assets such as Adobe Creative Cloud and Google Drive.