What is deduplication in SAP CRM-MKT - Marketing?

SAP Term: deduplication

• Component: CRM-MKT

• Component Name: Marketing

• Description: Identification and removal of duplicate entries in a profile or target group in the Segment Builder.

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• Key Concepts: 
  Deduplication is a process used in SAP CRM-MKT Marketing to identify and remove duplicate records from a database. It is used to ensure that the data stored in the database is accurate and up-to-date.
  
  How to use it: 
  In SAP CRM-MKT Marketing, deduplication can be used to identify and remove duplicate records from a database. To do this, the system will compare each record in the database against all other records and identify any duplicates. Once identified, the duplicates can be removed from the database.
  
  Tips & Tricks: 
  When using deduplication in SAP CRM-MKT Marketing, it is important to ensure that all records are accurately compared. This can be done by setting up rules for how records should be compared, such as by name, address, or other fields.
  
  Related Information: 
  Deduplication is also used in other areas of SAP, such as in SAP ERP and SAP HANA. It can also be used to identify and remove duplicate records from other databases, such as customer databases or sales databases.