What is data source in SAP CRM-MKT - Marketing?

SAP Term: data source

• Component: CRM-MKT

• Component Name: Marketing

• Description: The area from which attributes are taken. Data sources are used to create attribute lists. In CRM , there are four possible data sources: Attribute sets Master data and transaction data related to the business partner determined via InfoSet Queries Key figures determined via BW reports External List Management

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• Key Concepts: 
  A data source is a collection of data that is used as the basis for a report or analysis. It can be a database, a spreadsheet, or any other type of structured data. In SAP CRM-MKT Marketing, data sources are used to store customer information, such as demographics, purchase history, and preferences. 
  
  How to use it: 
  Data sources can be used to create reports and analyze customer behavior. For example, you can use a data source to create a report on customer purchase patterns or to identify potential customers. You can also use data sources to segment customers into different groups based on their preferences or behaviors. 
  
  Tips & Tricks: 
  When creating a data source, make sure to include all relevant information about your customers. This will help you get the most out of your reports and analyses. Additionally, make sure to keep your data sources up-to-date so that your reports and analyses are accurate. 
  
  Related Information: 
  Data sources are just one part of SAP CRM-MKT Marketing. Other components include marketing campaigns, customer segmentation, and analytics. To learn more about these components and how they work together, visit the SAP website.