What is data enrichment in SAP (CRM-MKT - Marketing)?

SAP Term: data enrichment

• Component: CRM-MKT

• Component Name: Marketing

• Description: To check external data, when imported from external lists and if found to be duplicates, against the existing data in the database. If the imported data has additional reliable data that is missing from the database, the database can be updated with this information.

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• Key Concepts: 
  Data enrichment is a process of adding additional information to existing data sets. This can be done manually or through automated processes. In the context of SAP CRM-MKT Marketing, data enrichment is used to improve the accuracy and relevance of customer data. This can include adding demographic information, contact details, or other relevant data points. 
  
  How to use it: 
  Data enrichment can be used to improve the accuracy and relevance of customer data in SAP CRM-MKT Marketing. This can be done manually by adding additional information to existing data sets, or through automated processes such as using third-party data sources. 
  
  Tips & Tricks: 
  When using data enrichment in SAP CRM-MKT Marketing, it is important to ensure that the data being added is accurate and up-to-date. Additionally, it is important to ensure that the data being added is relevant to the customer’s needs and interests. 
  
  Related Information: 
  Data enrichment can also be used in other areas of SAP such as sales and customer service. Additionally, there are a variety of third-party tools available that can be used to automate the process of data enrichment.