What is data enrichment in SAP (CA-DSM - Demand Signal Management)?

SAP Term: data enrichment

• Component: CA-DSM

• Component Name: Demand Signal Management

• Description: An activity that augments and improves the existing company-external data that is imported to the Persistant Staging Area in SAP Demand Management. This process involves the inbound layer executing a check on the external data that is imported from external lists. If the check finds any supplementary information in the imported data that is not only missing from the database, but also reliable, then the process also comprises an update of the database with this information.

Smart SAP Assistant

• Key Concepts: 
  Data enrichment is a process of adding additional data to existing data sets in order to improve the accuracy and completeness of the data. In the context of SAP Demand Signal Management (CA-DSM), data enrichment is used to add external data sources such as market research, customer feedback, and competitor information to existing sales and marketing data. This helps to provide a more comprehensive view of customer demand and market trends. 
  
  How to use it: 
  Data enrichment in SAP Demand Signal Management (CA-DSM) is done by connecting external data sources to the existing sales and marketing data. This can be done manually or through automated processes. Once the external data sources are connected, the data can be enriched by adding additional information such as customer feedback, market research, and competitor information. This helps to provide a more comprehensive view of customer demand and market trends. 
  
  Tips & Tricks: 
  When using data enrichment in SAP Demand Signal Management (CA-DSM), it is important to ensure that the external data sources are reliable and up-to-date. Additionally, it is important to ensure that the data is properly formatted and structured so that it can be easily integrated into the existing sales and marketing data. 
  
  Related Information: 
  Data enrichment is an important part of SAP Demand Signal Management (CA-DSM). It helps to provide a more comprehensive view of customer demand and market trends, which can be used to inform decisions about product development, pricing, and marketing strategies. Additionally, it can help to identify new opportunities for growth and expansion.