What is buying pattern in SAP CRM-MKT - Marketing?

SAP Term: buying pattern

• Component: CRM-MKT

• Component Name: Marketing

• Description: The purchasing behavior expressed in percentage during a promotion. &EXAMPLE& The retailer planning account purchases 20% of the goods in the first week and 80% in the second. Any other combination that adds up to 100% is permitted. The aim of the buying pattern is to increase the accuracy of the planned increase in sales before sending the values over to Demand Planning.

Smart SAP Assistant

• Key Concepts: 
  A buying pattern is a term used in SAP CRM-MKT Marketing to describe the behavior of customers when making purchases. It is used to identify trends in customer buying habits and to help businesses better understand their customers. It can also be used to predict future customer behavior and to develop marketing strategies. 
  
  How to use it: 
  In SAP CRM-MKT Marketing, buying patterns are identified by analyzing customer data such as purchase history, demographics, and other factors. This data can then be used to create a profile of the customer’s buying habits. This profile can then be used to identify trends in customer behavior and to develop marketing strategies. 
  
  Tips & Tricks: 
  When analyzing customer data, it is important to look for patterns that are consistent across different customers. This will help you identify trends that are applicable to all customers, rather than just a few. Additionally, it is important to keep track of changes in customer behavior over time, as this can help you adjust your marketing strategies accordingly. 
  
  Related Information: 
  SAP CRM-MKT Marketing also offers other features such as segmentation and targeting, which can be used in conjunction with buying patterns to further refine your marketing strategies. Additionally, SAP CRM-MKT Marketing also offers analytics tools that can be used to analyze customer data and identify trends in customer behavior.